Prizes # Villages That Shine Most At Christmas - La Carrasqueta Turrón Artesano - Jijona (Alicante)

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07/01/2020, 10:28
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Ending 2019 in the best possible way!

On December 27 we had the pleasure of attending the 'Villages that shine for Christmas' event held in Maranchón (Guadalajara) where we were able to meet and share the stage with people from rural areas in other Spanish municipalities.

We are very grateful to Iberdrola as organizer of the event for the recognition and for having given us the opportunity to represent Jijona and to help spread our nougat culture throughout the rest of Spain.

Initiatives like this (so rare today) allow to publicize and promote the great ideas that have emerged in small rural municipalities. For this reason, from La Carrasqueta Turrón Artesano we consider it vitally important to give a voice and support initiatives like this that allow artisans and small projects like ours to be placed on the map, and thus, be able to compete with the large companies in the sector.

A day with many stories effort, talent and improvement

During the day we were able to learn about the great stories behind each of our stage partners:

Garrido products: from Rute (Córdoba) we were able to meet this company specialized in artisan pastry. Its owner Jorge Garrido explained to us how to attract tourists to the town, they came up with the idea of creating a Christmas chocolate nativity scene. This idea was not only a success, but it made the act settle, increasing the size of the nativity scene year by year.
La Patería de Sousa (Fuente de Cantos, Badajoz): Eduardo Sousa, owner of the business, explained his success story and how he adapted his business to a totally natural ethical pâté, taking advantage of the migration of birds.
Starlight Foundation. A foundation of astrology lovers that together with the European Space Agency work in defense of the quality of the night skies and the general right to stargazing. They also presented their project to us as a way to offer stargazing as an asset of tourist interest as it happens in other parts of the world.
Laviana City Council (Asturias): we were delighted with a famous Christmas carol sung in bable and prepared by all the inhabitants of the town.
The Happy Daisy. Belén Ariño its founder, presented her project of soaps and natural cosmetic products.
Malaján Neighborhood Association (Fuentes de Jiloca, Zaragoza): They presented us with their giant plasticine nativity scene.
And lastly, we, La Carrasqueta Artisan Nougat: we were able to enjoy a dynamic presentation where we explained the philosophy of our company: how we intend to make retail nougat seeking the highest possible quality, to try to make a place for ourselves among the large companies in the sector by being competitive for quality. In addition to this, we had the opportunity to comment and respond to the concerns of the attendees regarding the process of making the nougat with the Jijona Designation of Origin.

We cannot say goodbye without highlighting the great atmosphere that was lived throughout the day, thanks both to the organization and to the locals who gave us a great welcome.

In short, it was a very enriching day in all aspects, we were able to exchange opinions with people from many different parts of the country, we were able to get to know the customs and enjoy the gastronomic specialties that the inhabitants of Maranchón offered us; and where above all we left very happy for the good reception that our artisan nougats had and presentation among those attending the event.